home screening tests


Why Self Check

 SELFCheck  is a range of accurate, simple and easy-to-use home diagnostic test kits. The test kits will help you to better understand your own health. Based on a better understanding of your health, you will be able to more effectively manage it. With the recommended lifestyle changes (and considering consultation with your GP or pharmacist), it is very likely that you will be able to improve your health.

The SELFCheck home diagnostic range currently includes: Cholesterol Level Test. Blood Glucose Level Test. Bowel Health Test. Stomach Ulcer Test. Urine Infection Test. Menopause Test. Drink Spike Detector Test. Multi Drug Test. Female Chlamydia Test. Prostate Health Test. Gluten Intolerance Test.

SELFCheck  Tests- Affordable and rapid home screening tests 


Advances in technology have led to the development of high quality, personal health tests that can be carried out in the privacy of the home. Home diagnostic tests can provide an early detection of a condition and are designed to identify potential problems before there are any obvious signs or symptoms. When diagnosed in the early stages potentially serious illnesses (such as Diabetes, Ulcers & Carcinomas) can be dealt with at an easily treatable stage.

The Company currently markets the SELFCheck brand of a range of 10 self testing products with which an individual, sometimes under pharmacist supervision, can check if they have a certain medical condition.  The current products include screening tests for assessing PSA, total cholesterol, blood glucose, menopause, female Chlamydia, stomach ulcer, bowel health, urine infection, gluten intolerance and a multi-drug test.

SELFCheck fully supported, with in-store point of sale materials, plus technical support and 0800 helpline customer care line

SELFCheck can be developed in to a strong franchise in the future with new and added products being introduced

SELFCheck will seek to secure novel/unique products to further advance the offering  

SELFCheck screening tests generate excellent PoR

SELFCheck products will never be the cheapest but they will be reliable, of good quality and fully supported

SELFCheck product can aid sell through opportunities, such as gluten free foods, OTC cholesterol lowering products, cranberry juice products to manage acute cystitis/UTI.


Who should buy/use the Cholesterol test?

  • Men/women of any age, cholesterol levels tend to increase in middle age
  • A family history
  • A normal cholesterol level may offer a degree of reassurance
  • Occupational health departments

Facts about cholesterol and Coronary Heart Disease (CHD)

  • 2 out of 3 adults over the age of 35 have elevated cholesterol levels, high levels of cholesterol coupled with other factors such as LDL and HDL levels increase the risk of heart/coronary disease
  • Early detection will aid medical intervention and management of key risk factors
  • CHD affects both men and women

Who should buy/use a Bowel Health test?

  • Men and women over the age of 60 as an annual check.  (This is the NHS guideline).
  • A family history
  • A negative test may offer a degree of reassurance.
  • Occupational health departments

Facts about Bowel disorder faecal occult blood (FoB)

  • Bowel cancer is the third most common cancer (14% of all UK cancers)
  • Bowel disorder tests can discover a range of medical conditions,
            including haemorrhoid’s Polyps and Bowel Cancer
  • Testing annually from age 40 keeps risk as low as possible

Who should buy/use a PSA test?

  • Men over the age of 50 as an annual check
  • A family history
  • A negative test may offer men a degree of reassurance if the test is negative

Facts about Prostate Health

  • Prostate disorders cover a range of medical conditions that occur in men over the age of
           50.  They include enlarged prostate, benign Prostate Hyperplasia (BHP) a non-cancerous
           enlargement of the prostate gland.
  • 24% of cancers diagnosed in males is Prostate cancer

Who should buy/use the blood glucose?

  • Men/women of any age, diabetes (type II particularly) tend to increase in middle age
  • A family history
  • Obesity/poor diet/lack of exercise
  • Groups of Asian and Arabic regions origin are at higher risk of diabetes
  • A normal blood glucose level may offer a degree of reassurance

Facts about diabetes

  • Type II diabetes rates are increasing dramatically, it is affecting a wider and younger age
            group, type II diabetics are being diagnosed as early as their middle twenties.
  • Uncontrolled diabetes can result in a wide range of associated medical conditions; loss of sight,
             loss of limbs, renal failure and CHD (Chronic heart disease)
  • Early detection will aid medical intervention and management of key risk factors


Who should buy/use the female Chlamydia screening test?

  • Sexually active females between the age 16-35
  • Females over the age of 45 (eg. divorcees)
  • Females entering IVF treatment

Facts about Chlamydia

  • Estimates suggest that chlamydia infection rates could be as a high as 1 in 10 females in
           certain areas of the UK female population under the age of 25
  • Chlamydia rates in Europe are increasing, in part as a result of  ethnic migration and
            trends in tourism

Who should buy/use the Gluten intolerance tests?

  • Consumers experiencing long term symptoms such as bloating after eating
            bread/pasta, persistent bouts of constipation/diarrhea
  • Family/relations with a known Coeliac sufferer in the family
  • Nutritionists/dieticians 

Facts about Coeliac disease

  • There are approximately  700,000 undiagnosed Coeliac sufferers in the UK (this equates to 63,000 in Ireland)
  • A high % of IBS sufferers may have Coeliac disease
  • If left undiagnosed sufferers may develop a number of other serious conditions such as bowel cancer 



Key Market Drivers

•A recognition that, in the western world, Government expenditure (in terms of % of GDP) on domestic healthcare has reached unsustainable levels.  Despite this, demand for improved healthcare continues to increase, leading governments directly or indirectly to limit new treatments.

•The expectation that the end users/consumers will have to fill the funding gap between healthcare expectations and government funded healthcare provision.

•The promotion of self-awareness and self-medication combined with  an increasing number of prescription only medicines (POM) being reformulated to secure access to the over the counter (OTC) market, this includes pharmaceuticals for control of high cholesterol, obesity and blood pressure

•The baby boomers of the mid/late 1950’s and early 1960’s are destined to live longer than any previous generation.  This sector of the population is going to enjoy the maximum value and income from their pension contributions and as a result they are willing and able to invest in their own healthcare and related life style products to ensure they remain healthy in order to enjoy that longevity.

•Levels of obesity, cardio vascular heart disease (CHD) and type I and II diabetes are predicted to increase massively in the next 5-10 years.  Products aimed at early detection and cost-effective management will remain at the forefront of healthcare spending through the next decade.

•As couples are delaying having families, often well into their 30’s, there has been a rapid increase in the problems associated with fertility/infertility which are not well funded under Government provision.

•Increasing levels of sexually transmitted diseases (STDs) and the need to contain further spread within at risk groups.  Both of these factors will create a further shift and demand for PoCT products to ease the bottlenecks within the existing healthcare systems as well as transferring the associated costs.

•GPs are increasingly remunerated across Europe on a fee for service basis, leading to the creation of demand for PoCT (Point of Care Tests) and physician’s office diagnostic products as means of generating profits

Consumer Awareness

•Consumer awareness has never been greater.  A multimedia world encompassing traditional media sources like newspapers/magazines has been augmented by radio, satellite television and finally the Internet which has had the most profound impact on consumer awareness, the availability of medical information/knowledge of the causes, diagnoses and treatment of diseases and medical conditions.

•In recent years the growth of medical charities such as Diabetes UK, Breast Cancer etc. have established a number of high profile national events which have successfully improved awareness.  We have also seen governments, health agencies mounting long term health awareness campaigns focused on specific disease areas.•

•The evolution of the Internet and related ecommerce marketing skills as a means of reaching consumer groups or specific demographic groups is advancing markedly.  The opportunities to target specific sectors of the population with specific products, including diagnostics screening tests, specific technologies and activities such as social media, can access subsets of the population with similar tastes, views and medical conditions.  The development of techniques such as “harvesting and geo-targeting” are growing in terms of their reach and effectiveness in offering extremely cost effective methods of canvassing for and identifying potential clients with direct marketing strategies


Get in touch

Our Office

Graham Anthony Distribution
Unit 18b Rosemount Business Park Ballycoolin Road Blanchardstown Dublin 11
Dublin, Ireland
P: 01 822 2711
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